Resources
Guides, comparisons, and tools.
Everything we've written to help you find winning ad creative, report on your spend, and figure out where Selzee fits - all in one place.
Case studies
What happened when a real growth team put Selzee in front of a real ad account, in their numbers and their words.
Guides & how-tos
Step-by-step playbooks for getting more out of your ad creative and reporting.
Problem Aware to Solution Aware
All five awareness stages, and the playbook for the jump that decides most ecommerce advertising: what each buyer knows, needs as proof, and what moves them forward.
Read more 📉FB Ads Analytics Tool
A free checker that derives your full Meta funnel from six figures, benchmarks it, and names whether you have an attention, conversion, or unit-economics problem.
Read more 🧪Demonstration Ads
What a demonstration ad is, why it converts, the playbook behind the iconic campaigns, and how to build one from the objection your customers already raise.
Read more 📈Ad Trends 2026
The 5 ad trends shaping ecommerce paid media in 2026, and how winning teams turn customer signals into tested creative faster.
Read more 🔌Selzee Integration Guide
Connect Meta Ads, TikTok, Shopify, GA4, Klaviyo, and Slack - the complete setup walkthrough.
Read more 🎯Winning Ad Angles for SaaS
How to discover ad angles that actually convert for SaaS brands, step by step.
Read more 🎬TikTok Ads Creative Strategy
How to use a TikTok ads creative strategy tool to find and scale winning hooks.
Read more 🧰AI Content Creation Tools
The seven kinds of AI content tool, what each is best at, and where each one stops.
Read more ⛏️Data Mining Tools
What data mining tools do, how to evaluate one, and the top nine tools for 2026, plus the ecommerce feedback case.
Read more 🎭The 12 Brand Archetypes
The twelve brand archetypes, the desire each one runs on, and the register it makes your copy speak in.
Read more 🔻The Marketing Funnel
The four marketing funnel stages, what to publish at each one, and the metric that tells you the stage is working.
Read more 🪜Eugene Schwartz 5 Levels of Awareness
The awareness framework explained, plus how to match every ad, email, and landing page to your customer's readiness to buy.
Read more 🎯Problem-Solution Ads Guide
How problem-solution ads work, how to write them step by step, and the mistakes that kill performance.
Read more 📋Free Ad Reporting Tool
Paste a Meta or TikTok export to spot winning creatives, ad fatigue, and budget leaks.
Read more 🎛️AI Creative Suite
The three shapes an AI creative suite comes in, how the leading options compare on price, control and transparency, and which bottleneck each one removes.
Read more 🧠AI Creative Strategist
Turn reviews, comments, and campaign data into sharper hooks, briefs, and creative direction in minutes.
Read more 🧩AI Creative Solutions
What AI creative solutions actually do, how they work, and how to evaluate one before you commit.
Read more ⚙️Creative Automation Platform
The three shapes of creative automation, what to compare across vendors, and which bottleneck each one actually removes.
Read more 🤖Creative Agents
What a creative agent is, how the Adobe and Amazon versions differ from a research agent, and how agents compare with hiring a creative agency.
Read more 🗂️Creative Strategy Templates
Ready-to-use creative strategy templates that take you from customer insight to a winning brief in minutes.
Read more 📝Creative Brief Template
A copy-and-use creative brief template for ecommerce teams, with the fields, steps, and examples that get creative from idea to execution.
Read more 📑Creative Brief vs Marketing Brief vs Design Brief
Three documents most teams run under one name, compared row by row: what each decides, who writes it, and what breaks when the wrong one gets sent.
Read more 🪜Market Sophistication
Eugene Schwartz's five stages of market sophistication, from a claim nobody has heard to a market that has heard everything, with the move that works at each one.
Read more 🧮The Value Equation
Alex Hormozi's four variables, and the ad line that moves each one: dream outcome and perceived likelihood over time delay and effort.
Read more 💡Creative Concept Development
How an insight becomes a concept you can shoot several ways, and how to test the idea rather than the ad that carried it.
Read more ✅Social Media Post Rules
Twelve rules for a social post and seven for prompting the tool that drafts it, each one checkable by eye in seconds. Run them over your last 10 posts.
Read more 📐Meta Ads Templates
Ready-to-use templates for every core Meta format, built around proven ad anatomy so you can brief creative faster.
Read more 🤖Meta AI Ads Manager
What Ads Manager does, where Advantage+ automation takes over, and the one input it still cannot generate for you.
Read more 🛠️Meta Ads Tool
Connect your Meta Ads account and turn campaign performance, reviews, and comments into sharper hooks, briefs, and next actions.
Read more 🏃Outdoor Voices Ads
A sourced teardown of one brand's creative strategy: the verified timeline, where the ads are publicly visible, and which figures nobody outside the company can see.
Read more 🎯Creative Score
What a creative score is, why predicting an unpublished ad is not solved, and how to score the argument before launch and grade the ad after.
Read more 📈Creative Tracking Guide
What creative tracking is, how to set it up step by step, and the common mistakes to avoid.
Read more 🛸What Is Meta Andromeda
Meta ads retrieval engine explained: how it picks which ads are eligible, why it moves leverage from targeting to creative, and what to change in your account.
Read more 🧪Ad Testing Tools
Turn reviews, comments, and campaign data into tested hooks and sharper briefs, so you launch better creative tests faster.
Read more 📉Ad Performance Analytics
Turn campaign data, reviews, and comments into clear performance signals, hooks, and briefs your team can ship.
Read more 📘Facebook Ads Reporting Software
Link Meta Ads performance to real customer language so your team always knows which hooks to test next, and why.
Read more 📣AI Advertising Platform
Turn customer reviews, comments, and campaign data into winning hooks and creative briefs, the AI advertising platform built for ecommerce growth.
Read more 🧭AI Powered Advertising Platforms
The category splits into three layers: media buying, creative production, and creative research. How to tell them apart and shortlist the one that fixes your actual bottleneck.
Read more 📸Instagram Ad Maker
Drop your URL and Selzee researches your brand, your reviews and the Instagram ads your competitors run, then builds three ads from what it finds.
Read more 🔍Competitor Ads Analysis
See what competitors are running and turn those signals into sharper hooks, faster briefs, and better creative decisions.
Read more 🕵️Competitor Advertising Analysis
A repeatable framework for decoding rival ad hooks, claims, and messaging gaps, then turning the findings into testable briefs.
Read more ⚔️Competitor Advertising
The discipline behind the research: the four forms comparative advertising takes, where the FTC line sits, and what Get a Mac, the Pepsi Challenge and Whopper Detour actually teach.
Read more 🕵Free Spy Tools
The genuinely free ad libraries, how to read them so the time pays back, and the limit every tool shares: none of them show a competitor's spend.
Read more 🔬Ad Analysis Tool
Paste any ad and get an instant breakdown of its hook, angle, emotional triggers, and what to test next.
Read more 🤖AI Ad Generation
The AI ad generation engine that turns customer reviews and campaign data into winning hooks and ready-to-test briefs in minutes.
Read more 🎬UGC Script Guide
What a UGC script is, how to write one step by step, and the mistakes killing your ad performance.
Read more 🛠️AI Ad Creation Tools
The two camps of AI ad creation tools, generators that make the asset and insight layers that decide what it argues, and how to tell which one your team actually needs.
Read more ⚡Creative Velocity
How fast your team gets from a customer signal to a live test, why research is the real bottleneck, and how to shorten the loop without losing quality.
Read more 📣Facebook Ad Maker AI
How to build Facebook ads from reviews, comments, and Meta Ads history, plus the ad specs, copy principles, and testing tips that actually move cost per action.
Read more 💄Beauty Ads: 7 Real Examples
Seven real beauty and personal care ads off the Meta Ad Library, each broken down by hook, format, and the argument it makes, plus how to build the same from your own reviews.
Read more ❓What Is Ad Creative?
The plain definition, the six components, how it differs from ad copy and creative concept, the formats by channel, and where winning creative actually comes from.
Read more 📱Creative AI App
The two camps of creative AI app, generators that make the asset and insight layers that decide what it argues, and how to tell which one your team actually needs.
Read more 📚Meta Ad Library
What Meta's public ad database covers, why "currently running" is the whole commercial archive outside the EU and UK, and how the other three platform libraries compare.
Read more 💼LinkedIn Ad Library
What LinkedIn's public ad database covers, the four ways to search it, and the two questions it will never answer about a competitor.
Read more 🤖Reddit Ad Library
Reddit's Ads Inspiration Library is a curated gallery rather than a transparency record, so it cannot track a named competitor. What it is actually good for.
Read more 👻Snapchat Ads Library
Snap publishes only a political ads archive, as a spreadsheet. There is no commercial Snapchat ad library, and here is what to use instead.
Read more 💼LinkedIn Ad Examples
Nineteen real LinkedIn ads with the hook, the pattern behind it and a permalink, including one campaign run as ten account-named variants.
Read more 🖼️Image Ad Examples
Twenty real static image ads from the Meta Ad Library, and the six jobs a single frame has to do on its own.
Read more 🎠Carousel Ad Examples
Nine real carousels shown whole, all 44 frames in order, and the six sequences they sort into.
Read more 🎬UGC Ad Examples
Real creator-style ads running from DTC brands, and what separates a UGC ad from a polished one shot to look casual.
Read more 📐Display Ad Examples
Real display units captured from the Google Ads Transparency Center, shown at the sizes they were served.
Read more 🪄AI for Advertising
A free tool plus the workflow behind it: paste your reviews and get the recurring themes, hook directions, and a brief skeleton built from your customers' own words.
Read more 🔍Text Mining Tool
A free tool plus the full guide: paste any text and get the top keywords, recurring topics, named entities, and a sentiment breakdown, no setup required.
Read more 📊Meta Competitors
Who actually competes with Meta for ad budget, attention, AI, and hardware, with Q2 2026 revenue and audience figures pinned to the earnings release each one came from.
Read more 🔥Trending Ads
What actually makes an ad trend, where to find genuinely current examples, and how to adapt a trending ad's structure without copying its execution.
Read moreFree tools & calculators
Free, no-login calculators and generators for the numbers behind your ad creative.
Free Ads Reporting Tool
Paste your ad export and instantly see which creatives are winning, which are fatiguing, and what to test next.
Read more 📊ROAS Calculator
Work out return on ad spend, break-even ROAS, CPA, and CPC, with the formula and a worked example.
Read more 📈Customer Lifetime Value Calculator
Calculate CLV, monthly customer value, and your maximum acquisition cost.
Read more ✍️AI Product Description Generator
Generate short, medium, and long ecommerce product descriptions in the tone you choose.
Read more 📣CPM Calculator
Cost per thousand impressions, solved in any direction: fill any two of spend, impressions and CPM and the third is worked out. Free, no sign-up.
Read more 🖱️CPC Calculator
Cost per click, plus the CTR and CPM the same three numbers already answer. Free, no sign-up.
Read more 👆CTR Calculator
Click-through rate at two decimals, plus impressions per click and your click-to-conversion rate. Free, no sign-up.
Read more 🎯CPA Calculator
Cost per acquisition against the break-even CPA your order value and margin allow, so the number comes with a verdict. Free, no sign-up.
Read more 🧲CAC Calculator
Customer acquisition cost counting sales spend as well as marketing, plus the LTV to CAC ratio. Free, no sign-up.
Read more 🎨Brand Kit Generator
Paste your website and get the brand kit that is already there: the colours in your own CSS, the fonts you already use, and tone words backed by a sentence you wrote. Nothing invented. Free, no sign-up.
Read more 🎯Ad Angle Generator
Eight genuinely different arguments an ad can make for one product, each with the buyer it reaches, an example hook, and the proof it needs to be honest. Free, no sign-up.
Read more 📋Creative Brief Generator
Describe the work, paste real customer reviews, and get a ten-section creative, design, brand, content, video or project brief. Free, no sign-up.
Read more 🪝Hook Generator
Turn your product and real customer reviews into 8 to 10 ad, email and landing page hooks, each labelled with the angle it uses. Free, no sign-up.
Read more 📝AI Content Brief Generator
Turn a topic, keyword and audience into a structured content brief: target keyword, search intent, outline, word count, key points and competitor gaps. Free, no sign-up.
Read more 📣AI Social Media Post Generator
Turn one idea into 3 publishable posts for Instagram, TikTok, LinkedIn, Facebook or X, each with its angle, caption and hashtags. Free, no sign-up.
Read more 📸Instagram Caption Generator
Describe the photo or reel and get 5 captions at the length and vibe you pick, each with hashtags a real account would use. Free, no sign-up.
Read more 💼LinkedIn Post Generator
Turn one thing you know into 3 LinkedIn posts written like a person: a concrete first line, plain paragraphs, one ask. Free, no sign-up.
Read more 🧰AI Content Generator
The hub for the seven free generators: turn one idea into posts, captions, carousels, scripts or a week of ideas. Free, no sign-up.
Read more 💡Content Idea Generator
Say what your account is about and get 6 specific post ideas, each with its format, its opening line and why it would work. Free, no sign-up.
Read more 🎠Instagram Carousel Generator
Turn one topic into a 5, 7 or 10 slide carousel written in order, headline and support per slide, plus the caption. Free, no sign-up.
Read more 🎬Video Script Generator
Get a Reels, TikTok or Shorts script beat by beat: what to say and what to show, at 15, 30 or 60 seconds. Free, no sign-up.
Read more ✍️Ad Copy Generator
Paste a review, a product description, or a customer comment and get 3 to 5 ads built from those exact sentences. Free, no sign-up.
Read more 📦Automate Product Descriptions
Generate PDP copy from your own reviews rather than a prompt, what the workflow needs, and the pitfalls that make automated copy underperform.
Read more 📣AI Facebook Ad Generator
Enter your product and audience, get 3 to 5 ready-to-use Facebook ad variations with hooks, primary text, and headlines.
Read more 📐Instagram Size Checker
Drop an image in to see whether Instagram keeps, resizes or crops it, with the cut drawn on the file itself, plus the size to export instead.
Read more 📷Instagram Engagement Rate Calculator
Enter one post to get your engagement rate by followers and by reach, graded against the published all-industry median.
Read more 📊Engagement Rate Calculator
One calculator for Instagram, TikTok, Facebook and X, each graded against its own published average instead of one blended target.
Read more 🎵TikTok Engagement Rate Calculator
Grade a TikTok video against the 2.60% published average, by followers and by views.
Read more 👍Facebook Engagement Rate Calculator
Grade a Facebook post against the 0.15% published average, by fans and by reach.
Read more 🐦Twitter (X) Engagement Rate Calculator
Grade an X post against the 0.10% published average, by followers and by impressions.
Read more 🧾Conversion Rate Calculator
Enter visitors and conversions to get your rate graded against the published ecommerce market average, plus revenue per visitor.
Read more 🧮Ecommerce Profit Margin Calculator
Calculate gross margin, net margin, profit per unit, and break-even ROAS for any ecommerce product.
Read more 🎬UGC Script Generator
Enter your product, benefit, and audience, get a full UGC script with hook, problem-agitation, product reveal, social proof, and CTA.
Read more 📜Ad Script Templates
Six ad script formats for ecommerce paid social, three written out in full with timing cues and placeholders.
Read more 🔧How to Generate Ads
The six-step pipeline from customer signal to tagged test, what each stage needs, and where the loop usually breaks.
Read moreComparisons & alternatives
How Selzee stacks up against the other tools you might be weighing.
Adcreative.ai Alternatives
Adcreative.ai priced against Selzee, Viktor, Atria, and Parker, with a verdict on each.
Read more 📂Selzee vs Foreplay
Swipe file versus customer insight: which bottleneck each tool actually removes, across seven criteria.
Read more 🎥Motion AI Competitors
Motion AI compared against AdCreative.ai, Atria, Parker, Ramdam, Foreplay, and Selzee, with every published price and a verdict on each.
Read more ❓What Is Motion App?
What Motion App does well, where the gap is, and what ecommerce teams use instead.
Read more 🔭Similarweb Ad Intelligence
What Similarweb ad intelligence answers, where competitive visibility stops, and what to use when the gap is creative direction.
Read more 🛰️Best Ad Intelligence Tools
AdClarity, BigSpy, SimilarWeb, and Selzee compared: competitor monitoring vs creative intelligence.
Read more 🔍Best Facebook Ads Spy Tools
Minea, AdSpy, BigSpy, PowerAdSpy, and Selzee compared on creative depth, hook extraction, and workflow output.
Read more 🆚Viktor Alternative
Viktor and six alternatives priced side by side, plus a feature-by-feature Selzee comparison.
Read more 🔁Predis.ai Alternatives
Seven tools priced cheapest first, two of them free, and what each one produces.
Read more 🇳🇴Selzee vs Native
Native writes and publishes 50 social posts a month. Selzee researches and makes ad creative and publishes nothing. Both rate cards, side by side.
Read more 🧾Zeely Review
What Zeely costs after the first cycle, what its 3,796 Trustpilot reviews actually say, and the five alternatives priced beside it.
Read more 🕵️AdSpy Alternatives
Every AdSpy alternative priced, cheapest first, including the free ones, plus the performance limit every ad spy tool shares.
Read more ⚖️Smartly Alternatives
Seven alternatives to the enterprise Smartly platform, how to shortlist them against your actual bottleneck, and the creative gap none of them close.
Read more 🔎Tryatria Review
An honest look at Tryatria and how it compares to Selzee.
Read more 📑Tryatria Features
A complete guide to Tryatria’s features and where Selzee fits.
Read more 🔁Atria Ads Alternative
Each claim on Atria's homepage, what it actually means for an ecommerce team, and where an insight-led alternative fits differently.
Read more 📊Data Analysis Tools Comparison
Spreadsheets, BI platforms, coding tools, and AI analysis compared on cost, skill level, and data-type fit for ecommerce teams.
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