Resources

Guides, comparisons, and tools.

Everything we've written to help you find winning ad creative, report on your spend, and figure out where Selzee fits - all in one place.

Guides & how-tos

Step-by-step playbooks for getting more out of your ad creative and reporting.

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Problem Aware to Solution Aware

All five awareness stages, and the playbook for the jump that decides most ecommerce advertising: what each buyer knows, needs as proof, and what moves them forward.

Demonstration Ads

What a demonstration ad is, why it converts, the playbook behind the iconic campaigns, and how to build one from the objection your customers already raise.

Ad Trends 2026

The 5 ad trends shaping ecommerce paid media in 2026, and how winning teams turn customer signals into tested creative faster.

Selzee Integration Guide

Connect Shopify, Meta Ads and TikTok Ads - the complete setup walkthrough.

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Winning Ad Angles for SaaS

How to discover ad angles that actually convert for SaaS brands, step by step.

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TikTok Ads Creative Strategy

How to use a TikTok ads creative strategy tool to find and scale winning hooks.

AI Content Creation Tools

The seven kinds of AI content tool, what each is best at, and where each one stops.

Data Mining Tools

What data mining tools do, how to evaluate one, and the top nine tools for 2026, plus the ecommerce feedback case.

The 12 Brand Archetypes

The twelve brand archetypes, the desire each one runs on, and the register it makes your copy speak in.

The Marketing Funnel

The four marketing funnel stages, what to publish at each one, and the metric that tells you the stage is working.

Eugene Schwartz 5 Levels of Awareness

The awareness framework explained, plus how to match every ad, email, and landing page to your customer's readiness to buy.

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Problem-Solution Ads Guide

How problem-solution ads work, how to write them step by step, and the mistakes that kill performance.

AI Creative Suite

The three shapes an AI creative suite comes in, how the leading options compare on price, control and transparency, and which bottleneck each one removes.

AI Ad Generator for Creative Strategists

Turn reviews, comments, and campaign data into finished ad creative in minutes.

AI Creative Solutions

What AI creative solutions actually do, how they work, and how to evaluate one before you commit.

Creative Automation Platform

The three shapes of creative automation, what to compare across vendors, and which bottleneck each one actually removes.

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Creative Agents

What a creative agent is, how the Adobe and Amazon versions differ from a research agent, and how agents compare with hiring a creative agency.

Creative Strategy Templates

Ready-to-use creative strategy templates that take you from customer insight to a winning brief in minutes.

Content Calendar Template for Ecommerce

A free content calendar template pre-filled with every retail date from October 2026 to December 2027, with a post idea, ad angle and offer for each. XLSX and CSV.

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Creative Brief Template

A copy-and-use creative brief template for ecommerce teams, with the fields, steps, and examples that get creative from idea to execution.

Creative Brief vs Marketing Brief vs Design Brief

Three documents most teams run under one name, compared row by row: what each decides, who writes it, and what breaks when the wrong one gets sent.

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The Rule of 7 in Marketing

Where the seven-exposure number came from, what the effective frequency research found instead, and what to count now.

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The AIDA Model

Attention, interest, desire and action, what each job has to do inside one ad, and four live ads with a different stage carrying each.

Market Sophistication

Eugene Schwartz's five stages of market sophistication, from a claim nobody has heard to a market that has heard everything, with the move that works at each one.

The Value Equation

Alex Hormozi's four variables, and the ad line that moves each one: dream outcome and perceived likelihood over time delay and effort.

Creative Concept Development

How an insight becomes a concept you can shoot several ways, and how to test the idea rather than the ad that carried it.

Social Media Post Rules

Twelve rules for a social post and seven for prompting the tool that drafts it, each one checkable by eye in seconds. Run them over your last 10 posts.

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Meta Ads Templates

Ready-to-use templates for every core Meta format, built around proven ad anatomy so you can brief creative faster.

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Meta AI Ads Manager

What Ads Manager does, where Advantage+ automation takes over, and the one input it still cannot generate for you.

Meta Ads Tool

Connect your Meta Ads account and turn campaign performance, reviews, and comments into sharper hooks, briefs, and next actions.

Outdoor Voices Ads

A sourced teardown of one brand's creative strategy: the verified timeline, where the ads are publicly visible, and which figures nobody outside the company can see.

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Creative Score

What a creative score is, why predicting an unpublished ad is not solved, and how to score the argument before launch and grade the ad after.

Creative Tracking Guide

What creative tracking is, how to set it up step by step, and the common mistakes to avoid.

What Is Meta Andromeda

Meta ads retrieval engine explained: how it picks which ads are eligible, why it moves leverage from targeting to creative, and what to change in your account.

Meta Advantage+

Advantage+ split into its parts: what each automates, how to switch it off, what changed from Feb 2025 to Oct 2026, and what you still supply.

Ad Testing Tools

Turn reviews, comments, and campaign data into tested hooks and sharper briefs, so you launch better creative tests faster.

Facebook Ads Reporting Tools

9 Facebook ads reporting tools compared on price model and account access, plus a free report from your Ads Manager export.

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Instagram Ad Maker

Drop your URL and Selzee researches your brand, your reviews and the Instagram ads your competitors run, then builds your first ads from what it finds.

Competitor Ads Analysis

See what competitors are running and turn those signals into sharper hooks, faster briefs, and better creative decisions.

Competitor Advertising

The discipline behind the research: the four forms comparative advertising takes, where the FTC line sits, and what Get a Mac, the Pepsi Challenge and Whopper Detour actually teach.

Free Spy Tools

The genuinely free ad libraries, how to read them so the time pays back, and the limit every tool shares: none of them show a competitor's spend.

Ad Analysis Tool

Paste any ad and get an instant breakdown of its hook, angle, emotional triggers, and what to test next.

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AI Ad Generator

Paste your store URL, see your brand in 3 ad layouts, then get finished ads built from your customer reviews and from ads winning in your market.

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UGC Script Guide

What a UGC script is, how to write one step by step, and the mistakes killing your ad performance.

AI Ad Creation Tools

The two camps of AI ad creation tools, generators that make the asset and insight layers that decide what it argues, and how to tell which one your team actually needs.

Creative Velocity

How fast your team gets from a customer signal to a live test, why research is the real bottleneck, and how to shorten the loop without losing quality.

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Facebook Ad Maker AI

How to build Facebook ads from reviews, comments, and Meta Ads history, plus the ad specs, copy principles, and testing tips that actually move cost per action.

Beauty Ads: 7 Real Examples

Seven real beauty and personal care ads off the Meta Ad Library, each broken down by hook, format, and the argument it makes, plus how to build the same from your own reviews.

What Is Ad Creative?

The plain definition, the six components, how it differs from ad copy and creative concept, the formats by channel, and where winning creative actually comes from.

Creative AI App

The two camps of creative AI app, generators that make the asset and insight layers that decide what it argues, and how to tell which one your team actually needs.

Meta Ad Library

What Meta's public ad database covers, why "currently running" is the whole commercial archive outside the EU and UK, and how the other three platform libraries compare.

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Pinterest Ad Library

Pinterest's Ads Repository covers the EU, Norway, Turkey and Brazil and holds no United States data. What is in it, how to search it, and what to use instead.

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TikTok Ads Library

TikTok's Commercial Content Library covers 33 European markets and no US-only ads. What each ad shows, how to search it, and how Creative Center Top Ads differs.

Google Ads Transparency Center

What Google's public ad archive covers across Search, YouTube, Maps, Play and Shopping, how to search a competitor by domain, and the four things it withholds.

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LinkedIn Ad Library

What LinkedIn's public ad database covers, the four ways to search it, and the two questions it will never answer about a competitor.

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Reddit Ad Library

Reddit's Ads Inspiration Library is a curated gallery rather than a transparency record, so it cannot track a named competitor. What it is actually good for.

Snapchat Ads Library

Snap publishes only a political ads archive, as a spreadsheet. There is no commercial Snapchat ad library, and here is what to use instead.

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LinkedIn Ad Examples

Nineteen real LinkedIn ads with the hook, the pattern behind it and a permalink, including one campaign run as ten account-named variants.

Image Ad Examples

Twenty real static image ads from the Meta Ad Library, and the six jobs a single frame has to do on its own.

Carousel Ad Examples

Nine real carousels shown whole, all 44 frames in order, and the six sequences they sort into.

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UGC Ad Examples

Real creator-style ads running from DTC brands, and what separates a UGC ad from a polished one shot to look casual.

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Display Ad Examples

Real display units captured from the Google Ads Transparency Center, shown at the sizes they were served.

AI for Advertising

A free tool plus the workflow behind it: paste your reviews and get the recurring themes, hook directions, and a brief skeleton built from your customers' own words.

Text Mining Tool

A free tool plus the full guide: paste any text and get the top keywords, recurring topics, named entities, and a sentiment breakdown, no setup required.

Meta Competitors

Who actually competes with Meta for ad budget, attention, AI, and hardware, with Q2 2026 revenue and audience figures pinned to the earnings release each one came from.

Trending Ads

What actually makes an ad trend, where to find genuinely current examples, and how to adapt a trending ad's structure without copying its execution.

Free tools & calculators

Free, no-login calculators and generators for the numbers behind your ad creative.

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ROAS Calculator

Work out return on ad spend, break-even ROAS, CPA, and CPC, with the formula and a worked example.

Break-Even ROAS Calculator

The ROAS at which your ads stop losing money, from your margin or your costs per order, plus your break-even CPA. Free, no sign-up.

Facebook Ads Cost Calculator

What a Facebook ads budget buys in impressions, clicks and sales or leads, or the budget a goal needs, at the 2026 medians.

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Instagram Ad Cost Calculator

Plan an Instagram ad or boost budget: reach, clicks and sales, the Reels, Feed and Stories split, and the Apple fee.

Customer Lifetime Value Calculator

Calculate CLV, monthly customer value, and your maximum acquisition cost.

AI Product Description Generator

Generate short, medium, and long ecommerce product descriptions in the tone you choose.

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CPM Calculator

Cost per thousand impressions, solved in any direction: fill any two of spend, impressions and CPM and the third is worked out. Free, no sign-up.

CPC Calculator

Cost per click, plus the CTR and CPM the same three numbers already answer. Free, no sign-up.

CTR Calculator

Click-through rate at two decimals, plus impressions per click and your click-to-conversion rate. Free, no sign-up.

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CPA Calculator

Cost per acquisition against the break-even CPA your order value and margin allow, so the number comes with a verdict. Free, no sign-up.

CAC Calculator

Customer acquisition cost counting sales spend as well as marketing, plus the LTV to CAC ratio. Free, no sign-up.

Paste your website and get the brand kit that is already there: the colours in your own CSS, the fonts you already use, and tone words backed by a sentence you wrote. Nothing invented. Free, no sign-up.

Creative Brief Generator

Describe the work, paste real customer reviews, and get a ten-section creative, design, brand, content, video or project brief. Free, no sign-up.

AI Persona Generator

Describe what you sell and get 3 buyer personas, each with pains, objections, where they spend time and ad hooks to copy. Free, no sign-up.

Brand Slogan Generator

Type the brand and what it does and get up to 15 slogans in 5 styles, each with where to use it. Free, no sign-up.

Hook Generator

Turn your product and real customer reviews into 8 to 10 ad, email and landing page hooks, each labelled with the angle it uses. Free, no sign-up.

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AI Content Brief Generator

Turn a topic, keyword and audience into a structured content brief: target keyword, search intent, outline, word count, key points and competitor gaps. Free, no sign-up.

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AI Social Media Post Generator

Turn one idea into 3 publishable posts for Instagram, TikTok, LinkedIn, Facebook or X, each with its angle, caption and hashtags. Free, no sign-up.

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Instagram Caption Generator

Describe the photo or reel and get 5 captions at the length and vibe you pick, each with hashtags a real account would use. Free, no sign-up.

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Instagram Bio Generator

Say who the account is for and get 5 Instagram bios, each inside the 150 character limit, with a count and a Copy button. Free.

Facebook Hashtag Generator

Paste a Facebook post and get hashtags in groups, specific first, each one a single word Facebook can link. Free.

LinkedIn Hashtag Generator

Paste a LinkedIn post and get hashtags for your industry, your role and the topic, ready to copy. Free.

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TikTok Bio Generator

Say what you sell or post and get 5 TikTok bios, each inside the 80 character limit, with a count and a Copy button. Free.

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LinkedIn Post Generator

Turn one thing you know into 3 LinkedIn posts written like a person: a concrete first line, plain paragraphs, one ask. Free, no sign-up.

AI Content Generator

The hub for the seven free generators: turn one idea into posts, captions, carousels, scripts or a week of ideas. Free, no sign-up.

Content Idea Generator

Say what your account is about and get 6 specific post ideas, each with its format, its opening line and why it would work. Free, no sign-up.

Instagram Carousel Generator

Turn one topic into a 5, 7 or 10 slide carousel written in order, headline and support per slide, plus the caption. Free, no sign-up.

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Video Script Generator

Get a Reels, TikTok or Shorts script beat by beat: what to say and what to show, at 15, 30 or 60 seconds. Free, no sign-up.

YouTube Tag Generator

Type a video title and topic, get YouTube tags from specific to broad under the 500 character limit, and copy them in one click. Free.

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YouTube Description Generator

Say what your video covers and get three descriptions with opening lines, your own chapters and links, and three hashtags. Free.

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TikTok Caption Generator

Describe the video and the product and get three TikTok captions with a hook first line, sized for a post, a Spark Ad or an in-feed ad. Free.

Ad Copy Generator

Paste a review, a product description, or a customer comment and get 3 to 5 ads built from those exact sentences. Free, no sign-up.

Automate Product Descriptions

Generate PDP copy from your own reviews rather than a prompt, what the workflow needs, and the pitfalls that make automated copy underperform.

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Instagram Size Checker

Drop one image in and see what Instagram does to it in every format, with the crop drawn on your photo, then download the fixed file. Nothing is uploaded.

Instagram Image Resizer

Pick 1:1, 4:5, 3:4, 1.91:1 or 9:16, fit the whole photo or crop it, and download it at the exact size Instagram keeps.

Facebook Image Resizer

Pick feed, square, link, story or cover, fit the whole photo or crop it, and download a JPG or PNG at the exact size. Nothing is uploaded.

X (Twitter) Image Resizer

Pick 16:9, square, 4:5 or header, fit the whole photo or crop it, and download a JPG or PNG under the 5 MB limit. Nothing is uploaded.

Instagram Mockup Generator

Drop a picture and get a realistic Instagram post or ad mockup, light or dark, 1:1 or 4:5, as a 1080 wide PNG. Nothing is uploaded.

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Facebook Ad Mockup Generator

Drop a picture and get a realistic Facebook feed ad mockup: primary text, headline, button and reactions, light or dark, as a PNG. Nothing is uploaded.

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LinkedIn Ad Mockup Generator

Drop a picture and get a LinkedIn sponsored post mockup, desktop or mobile, in 1.91:1, 1:1 or 4:5, as a PNG. Nothing is uploaded.

YouTube Thumbnail Size Checker

Drop a thumbnail in, see what YouTube does to it, and resize it to 1280 x 720, 4K or Shorts under the size limit. Nothing is uploaded.

YouTube Thumbnail Downloader

Paste one YouTube link or twenty and download every thumbnail size YouTube stores, up to 1280 x 720. Nothing is uploaded.

Instagram Story Size Checker

See the 9:16 crop and the safe zones the profile row and reply box cover, drawn on your own story. Nothing is uploaded.

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TikTok Safe Zone Checker

Drop a TikTok ad, image or video, and see what the tabs, buttons and caption cover, drawn on your own frame. Free template too.

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Instagram Reels Safe Zone Checker

Drop a reel, a cover or a Reels ad and see what the caption, the buttons and the top bar cover, from Meta's own figures. Free template too.

Facebook Cover Photo Size Checker

Facebook crops covers differently on desktop and mobile. See both crops and the area that survives them. Nothing is uploaded.

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LinkedIn Banner Size Checker

See the 4:1 crop, the 15 percent mobile cut and where your profile photo lands on your banner. Nothing is uploaded.

YouTube Banner Size Checker

See the 2560 x 1440 crop and the 1235 x 338 safe area YouTube keeps on every device, drawn on your own banner. Nothing is uploaded.

Instagram Profile Picture Size Checker

Drop your photo in and see what the round crop hides. Instagram publishes no size, so every figure is labelled. Nothing is uploaded.

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Instagram Profile Picture Downloader

Paste a username or profile link and download the profile picture in the largest file Instagram serves, 320 x 320. For brands, marketers and creators.

TikTok Profile Picture Downloader

Paste a username or profile link and download the TikTok avatar in the largest file TikTok keeps, up to 1080 x 1080.

YouTube Profile Picture Downloader

Paste a channel @handle or link and download the YouTube channel avatar at its upload size, the largest file YouTube keeps.

X (Twitter) Profile Picture Downloader

Paste a username or profile link and download the X (Twitter) profile photo at its upload size, usually 400 x 400.

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LinkedIn Profile Picture Downloader

Paste a LinkedIn profile link and download the public profile photo in the file LinkedIn shows to people who are not logged in.

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Pinterest Profile Picture Downloader

Paste a username or profile link and download the Pinterest profile picture in the largest file Pinterest shows, 280 x 280.

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TikTok Video Downloader

Paste a TikTok video link and save the MP4, without the watermark when TikTok keeps that file.

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Pinterest Video Downloader

Paste a pin link and save the video as an MP4 in the largest size Pinterest keeps, idea pins included.

Facebook Ad Downloader

Paste a Meta Ad Library link or ad ID and save the ad's video or pictures, one file per carousel card.

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YouTube Transcript Extractor

Paste a YouTube video or Short link and get its transcript with timestamps or as plain text, as TXT or SRT.

TikTok Transcript Generator

Paste a TikTok video link and get the script with timestamps or as plain text, as TXT or SRT.

TikTok Font Generator

Type your name, bio or caption and copy it in 21 text styles that paste into TikTok. Runs in your browser. Free.

TikTok Username Generator

Say what your account is about and get TikTok username ideas in three groups, each inside TikTok's username rules. Free.

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Instagram Transcript Generator

Drop a Reel you saved from Instagram and get the transcript with timestamps, as text, TXT or SRT. Runs in your browser: nothing is uploaded.

TikTok Comment Generator

Type a name and a comment and get the TikTok reply sticker or a comment row as a transparent PNG at 2x or 3x. Nothing is uploaded.

Instagram Comment Generator

Type a username and a comment and get the Instagram Reels reply sticker or a comment row, with or without the verified badge, as a transparent PNG. Nothing is uploaded.

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Pinterest Pin Size Checker

See whether your Pin is the 2:3, 1000 x 1500 Pinterest recommends, and what a taller one risks in the feed. Nothing is uploaded.

Pinterest Banner Size Checker

Check your profile cover against the 800 x 450 minimum and 16:9 shape, with the phone crop and buttons drawn on it. Nothing is uploaded.

Pinterest Profile Picture Size Checker

Drop your photo in and see what Pinterest's round crop hides. Pinterest publishes no size, so every figure is measured. Nothing is uploaded.

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Social Media Image Sizes

Every surface in one table, each figure dated against the platform own page, with a checker per surface.

Instagram Grid Maker

Split one photo across your profile grid, numbered in the order you post them, because Instagram fills a grid newest first and reading order comes out mirrored.

Instagram Engagement Rate Calculator

Enter one post to get your engagement rate by followers and by reach, graded against the published all-industry median.

Engagement Rate Calculator

One calculator for Instagram, TikTok, Facebook and X, each graded against its own published average instead of one blended target.

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TikTok Engagement Rate Calculator

Type a TikTok handle and grade every recent video by views against the average for accounts your size.

Facebook Engagement Rate Calculator

Grade a Facebook post against the 0.15% published average, by fans and by reach.

Twitter (X) Engagement Rate Calculator

Grade an X post against the 0.10% published average, by followers and by impressions.

YouTube Engagement Rate Calculator

A YouTube rate by views and by subscribers, with interactions per 1,000 views. No verdict, because no publisher reports a YouTube median.

Conversion Rate Calculator

Enter visitors and conversions to get your rate graded against the published ecommerce market average, plus revenue per visitor.

Ecommerce Profit Margin Calculator

Calculate gross margin, net margin, profit per unit, and break-even ROAS for any ecommerce product.

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UGC Script Generator

Enter your product, benefit, and audience, get a full UGC script with hook, problem-agitation, product reveal, social proof, and CTA.

Ad Script Templates

Six ad script formats for ecommerce paid social, three written out in full with timing cues and placeholders.

How to Generate Ads

The six-step pipeline from customer signal to tagged test, what each stage needs, and where the loop usually breaks.

Comparisons & alternatives

How Selzee stacks up against the other tools you might be weighing.

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Ready to put it into practice?

Reading is the easy part. Selzee is an AI ad generator: drop your website and get finished, on-brand static ads recreated from the ads winning on Meta right now, with new ones every day.

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