Madgicx Alternatives: 7 Tools Compared by Job, With Pricing (2026)

Madgicx alternatives compared

The table puts Madgicx first as the baseline, then six alternatives and Selzee, our own product. Triple Whale is not in the table because it does one job, attribution; it gets its own section below and a full page in Triple Whale alternatives. One row goes against us: Selzee does none of the account management Madgicx is known for.

Prices read on each vendor's own pricing page on 19 Oct 2026, month to month unless stated. Madgicx, Birch and Optmyzr set the price by your monthly ad spend, so each figure is the lowest band. Verified 2026-10-19.

How much does Madgicx cost?

Madgicx sells one plan, Pro Complete (with AI), and its pricing page sets the price from a slider of your monthly ad spend. Tracking Pro, its server-side tracking add-on, costs $49 a month on top. The trial is 7 days and includes everything.

Read from the price calculator on madgicx.com/pricing on 19 Oct 2026. The page shows the figure for one band at a time, as you move the spend slider.

What the Madgicx price does not tell you

The four jobs Madgicx does

Madgicx bundles four jobs in one plan. Most alternatives do one or two of them well, so name the job first and the tool follows. The same split holds if you searched for Madgicx competitors.

Which Madgicx alternative fits you?

Budget and rule automation alternatives

These four replace the automation side of Madgicx: rules, budgets, launches and account audits. Madgicx comes first as the baseline, and Selzee last, because it feeds these tools new ads instead of running rules. Each card gives the catch, the price as read on the vendor's pricing page on 19 Oct 2026, and who should pick it.

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Madgicx (the baseline)

Madgicx calls itself the AI Ads Manager top ad agencies use to run all accounts. Its AI Marketer audits your Meta ad accounts around the clock and prepares ads and audiences; you review them and click Launch.

The catch: The ad tools are built for Meta, and the price climbs with your spend.

Pricing: One plan priced by monthly ad spend: $45/mo under $1K, $99 up to $2.5K, $119 up to $5K, $129 up to $10K, $229 up to $20K and $329 up to $30K month to month; billed quarterly $38, $84, $101, $110, $195 and $280 a month; billed annually $32, $69, $83, $90, $160 and $230 a month; above $30K in the app; Tracking Pro add-on $49/mo; One-Click Report offer $29/mo; 7-day free trial

Best for: A Meta-first store or agency that wants one tool for the account.

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Birch (formerly Revealbot)

Revealbot renamed itself Birch in October 2024, with the same team and core features. Rules scale and pause ads on conditions, Stage creates ads from Drive media, and Explorer flags creative fatigue.

The catch: Automated rules start on Pro, not Essential, and the price follows the spend of every connected account.

Pricing: Priced by monthly ad spend across connected accounts: Essential $49/mo up to $10K and $149/mo up to $30K, Pro $99/mo up to $10K, $249/mo up to $30K and $1,799/mo up to $500K, month to month (annual from $45/mo Essential and $91/mo Pro); Enterprise on a call; 14-day free trial

Best for: Teams that run Meta with TikTok, Snapchat or Google and want one set of rules.

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Optmyzr

Optmyzr is PPC account management: a rule engine, budget pacing and alerts, and reports. Its homepage leads with Google Search and Shopping, Performance Max and Microsoft Ads.

The catch: The entry band is $25K of monthly spend, so a small Meta store pays for room it does not use. Its Meta and LinkedIn tools come with every plan.

Pricing: Priced by monthly ad spend: Essentials $299/mo month to month or $209/mo billed annually up to $25K, $349/mo up to $50K; Premium $389/mo or $272/mo billed annually up to $25K; Enterprise on a quote; 14-day free trial, no card

Best for: Agencies and teams whose money sits in Google and Microsoft Ads.

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Adzooma

Adzooma audits Google, Microsoft and Facebook accounts, lists opportunities you can apply from the dashboard, and sends alerts and reports. Every plan connects unlimited ad accounts.

The catch: No plan lists automated rules by name; it finds problems and you act on them.

Pricing: Free plan, Silver $69/mo ($700/year), Gold $179/mo ($1,800/year), no ad spend limit listed; Enterprise on a call

Best for: A free health check before you pay for anything.

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AdEspresso

AdEspresso builds Facebook and Instagram campaigns with split tests, then reports which variant won. Performance triggers and automatic optimization handle simple rules.

The catch: Starter stops at $1,000 of monthly ad spend, and it covers Meta only.

Pricing: Starter $49/mo up to $1,000 a month of ad spend, Plus $99/mo with unlimited ad spend, Enterprise from $259/mo, monthly; 14-day free trial

Best for: Small teams that want structured split tests on Meta.

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Selzee, next to any of these

Selzee runs no rules and no budgets. It makes the new static ads these tools spend on: it finds ads winning on Meta now and remakes them in your brand, every day, and publishes the ones you approve to Meta.

The catch: Static image ads only. Keep one of the tools above for rules and budgets.

Pricing: Start free, no card. Then from $19/week or $75/month, credit-based. See pricing.

Best for: Teams whose rules work but who run out of new ads to feed them.

What each tool costs at your ad spend

Madgicx, Birch and Optmyzr set the price by ad spend, so the right pick depends on how much you run. Each cell is the month-to-month price for that monthly spend, read from the same rate cards as the table above. At $1K a month, Madgicx, Birch Essential and AdEspresso Starter cost within a few dollars of each other, and Optmyzr costs several times more. At $30K, Birch Essential is the cheapest of the three spend-priced tools.

Birch counts the spend across every connected ad account, so an agency adds up its clients. Optmyzr's cheapest band covers up to $25K; at $30K it moves to the $50K band. Adzooma lists no spend limit.

The enterprise alternative: Smartly

If Madgicx is too small for the job, the next step up is a platform sold through a sales team. AI answers about agency ad tools often list Smartly next to Madgicx.

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Smartly

Smartly runs creative and media together for large advertisers: templates and feeds for creative, budget allocation and campaign workspaces for media, across many channels.

The catch: No self-serve plan. smartly.io/pricing returned a 404 on 19 Oct 2026; you get a price after a demo.

Pricing: No public rate card, priced after a demo

Best for: Brands with a media team running many markets. Ten options are in Smartly alternatives.

Which tools replace Madgicx tracking?

The creative side: AdCreative.ai and Selzee

These two replace only the AI Ads part of Madgicx: the ads themselves. Neither one runs rules or budgets.

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AdCreative.ai

AdCreative.ai generates ad banners, texts, product photoshoots and videos from your brand kit, and scores creatives before they run.

The catch: Credits run out: Starter has 20 a month for 1 brand. It makes the ads but does not manage the account.

Pricing: $39/mo Starter for 20 credits and 1 brand (up to $189/mo for 120 credits), $249/mo Professional for 300 credits (up to $400/mo for 600), $999/mo Ultimate for 300 credits and 25 brands (up to $1,399/mo for 600), month to month; billed yearly, Starter is $20/mo and Professional $125/mo

Best for: Teams that need many sizes from one brand. Rivals are in AdCreative.ai alternatives.

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Selzee

Selzee finds static ads that are winning on Meta right now and recreates them for your brand, with your logo, colours, fonts and products learned from your website. New ads arrive every day, you edit one by asking, and approved ads publish to Meta, Instagram and Facebook.

The catch: Static image ads only. Selzee runs no budget rules, no bidding, no campaign automation and no attribution, so it replaces only the AI Ads part of Madgicx.

Pricing: Start free, no card. Then from $19/week or $75/month, credit-based. See pricing.

Best for: Brands and agencies whose rules already work and who run out of new ads to test.

Static ads Selzee made

Selzee made each of these ads, and each one is published in the Selzee gallery. Each started from a format that was winning for other brands at the time.

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Madgicx alternatives for agencies with many client accounts

AI answers about agencies that manage many client ad accounts often name Madgicx. The question to ask each tool is how it counts: by total spend, by account or by brand. For the wider agency stack, from research to reporting, see AI tools for advertising agencies.

Read on each vendor's pricing page on 19 Oct 2026. Optmyzr's account count is the one its price calculator shows for the lowest band.

What AI assistants get wrong about Madgicx

How to switch from Madgicx without losing your rules

1. 1

   List the rules you use

   Write down every rule, its condition and its action, and export your reports.

2. 2

   Rebuild the top three first

   Set them up in the new tool and leave them in alert mode, not action mode.

3. 3

   Compare one week

   Check the alerts against what Madgicx did on the same ad sets.

4. 4

   Cancel at the end of the term

   Switch the new rules to action, then cancel Madgicx and its Tracking Pro add-on.

Where Selzee fits next to an automation tool

Madgicx alternatives: FAQ

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