Answers

Short answers to the questions people ask about Facebook and Instagram ads. Each one is checked against Meta's own pages where it states a fact.

Ad specs

What size should a Facebook ad image be?

Meta recommends 1440 x 1800 px at 4:5 for Facebook feed image ads and 1440 x 2560 px at 9:16 for Stories, as JPG or PNG up to 30 MB.

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AI ads

What is the best AI ad generator for Facebook ads?

The best AI ad generator is the one whose ads you would run as they are. Here is what to check, and where Selzee fits.

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Do AI-generated ads actually work?

AI-generated ads can work when they carry a clear offer, a real product and a proven angle. Test them like any other creative.

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Winning ads

How do I find winning ads in the Meta Ad Library?

Search the Meta Ad Library by brand or keyword and look for ads that have run for months. Run time is a strong hint, not proof.

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How long must an ad run before it counts as a winner?

No official cutoff exists. In the Ad Library, 30+ days live is a hint and 60 to 90+ is a strong one. For your own ads, judge results.

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Creative testing

What is ad fatigue, and how do I know my ads have it?

Ad fatigue is when people have seen your ad too often and stop responding. Rising frequency and cost per result are the signs.

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How often should I refresh my Facebook ad creatives?

As a rule of thumb, add new Facebook ad creatives every 1 to 4 weeks. Budget, audience size and your own numbers decide the pace.

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Do static image ads still work, or is video better?

Static image ads still work on Meta. Meta's own guidance favours a mix of images and video, so test both in your account.

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How many ads should I put in one ad set?

As a heuristic, run 3 to 6 distinct ads per ad set. A small budget needs fewer ads so each one gets enough delivery to judge.

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Meta features

What is the Meta Ad Library, and what can you see in it?

The Meta Ad Library is a public, searchable database of ads running on Facebook, Instagram and other Meta apps. Here is what it shows.

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Questions about Selzee: pricing, credits and your brand.

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