Diagnose an underperformer before pulling budget
Run a current ad through the breakdown to see whether the hook, the angle, or a missing objection is the real reason it is not converting.
Free tool
Free Ad Analysis Tool: Instant Hook & Angle Breakdown
Paste any ad and get an instant breakdown of its hook, angle, emotional triggers, and what to test next, built for ecommerce teams who need faster creative decisions, not more manual research.
Analyze Any Ad in Seconds
Paste an ad — copy, a creative description, or a headline — and get a structured breakdown of its hook strength, messaging angle, emotional and rational triggers, audience signals, and the next test worth running. No signup required to run your first analysis.
Paste your ad
Works on Meta and Google ad copy, email subject lines, and landing page headlines. Nothing is sent to a server — the analysis runs in your browser.
Creative breakdown
Hook score
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Emotional triggers
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Tests to run
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Hook & angle
What's working
What's weak
What to test next
Results appear here
Paste an ad and click analyze to see its hook, angle, and the next test worth running in under 30 seconds.
How the Ad Analysis Tool Works
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Paste your ad copy or describe your creative
Drop in the ad text, a description of the creative, or a headline. It works on Meta ads, Google ads, email subject lines, and landing page headlines — no signup required for your first analysis.
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Selzee breaks down the hook, angle, and triggers
The analysis engine reads the hook, the core claim, the emotional pull, and the objections the ad does or does not address, then scores how directly it speaks to a buyer.
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Get a clear read on what to test next
See what is working, what is weak, and which angle to test next — in under 30 seconds. Use the output as the starting point for your next creative brief.
What You Can Do With Your Analysis
Reverse-engineer a winning ad
Extract the hook pattern and angle from an ad that is working and hand your creative team a brief built around what actually drove it.
Compare two angles side by side
Analyze two variations and decide which one to scale based on hook strength and trigger coverage instead of gut feel.
Turn a competitor ad into a counter-angle
Break down a competitor ad, spot the objections it ignores, and brief a differentiated angle that owns the gap.
See how Selzee turns your reviews, comments, and campaign data into the hooks, angles, and briefs your next campaign needs — without the manual research.
See Selzee in Action, Request a DemoFrom Ad Analysis to Better Briefs, Faster
This free tool gives you a snapshot of a single ad. Selzee goes further — connecting ad performance signals with your customer reviews, comments, and product data to surface the hooks, objections, and desires that actually drive conversion. Instead of spending hours in spreadsheets and Notion docs, ecommerce teams use Selzee to go from raw customer language to tested creative in a fraction of the time. Integrates with Meta Ads, Shopify, Klaviyo, and Google Sheets.
Turn Every Ad Breakdown Into Your Next Winning Test
If your team is sitting on reviews, comments, and campaign data but struggling to turn it into clear creative direction, Selzee is built for exactly that. See how it surfaces the hooks, angles, and briefs your next campaign needs.
Keep exploring: the free ad reporting tool, ad testing tools, competitor ads analysis, the AI creative strategist.