Ecommerce tools built for founders.

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Ad Reporting Tool

Paste a Meta or TikTok export to spot winning creatives, ad fatigue, and budget leaks instantly.

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Ecommerce Profit Margin Calculator

Calculate gross margin, net margin, profit per unit, and break-even ROAS for any ecommerce product.

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Conversion Rate Calculator

Calculate your conversion rate, graded against the published market average, plus revenue per visitor.

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Engagement Rate Calculator

Calculate an engagement rate for Instagram, TikTok, Facebook or X, graded against the published average for that platform.

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TikTok Engagement Rate Calculator

Calculate your TikTok engagement rate by followers and by views, graded against the published average.

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Facebook Engagement Rate Calculator

Calculate your Facebook engagement rate by fans and by reach, graded against the published average.

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Twitter (X) Engagement Rate Calculator

Calculate your Twitter or X engagement rate by followers and by impressions, graded against the published average.

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Instagram Engagement Rate Calculator

Calculate your Instagram engagement rate by followers and by reach, graded against the published all-industry median.

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Instagram Size Checker

Drop an image in and see whether Instagram keeps, resizes or crops it, with the cut drawn on your own file. Nothing is uploaded.

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ROAS Calculator

Measure your return on ad spend, CPA, and CPC against industry benchmarks.

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Customer Lifetime Value Calculator

Calculate CLV, monthly customer value, and your maximum acquisition cost.

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AI Product Description Generator

Generate compelling product descriptions in multiple tones and lengths.

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Ad Angle Generator

Eight distinct ad angles for one product, each with the buyer it reaches, an example hook and the proof it needs.

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Creative Brief Generator

Turn a product, an audience and real customer language into a ten-section brief: one message, the insight behind it, deliverables and success metrics.

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Brand Kit Generator

Read your brand kit off your own site: the colours in your CSS, the fonts you already use, and tone words evidenced by your own sentences.

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CPM Calculator

Cost per thousand impressions, solved in any direction: fill any two of spend, impressions and CPM and the third is worked out.

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CPC Calculator

Cost per click, plus the CTR and CPM the same three numbers already answer.

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CTR Calculator

Click-through rate at two decimals, plus impressions per click and your click-to-conversion rate.

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CPA Calculator

Cost per acquisition against the break-even CPA your order value and margin allow, so the number comes with a verdict.

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CAC Calculator

Customer acquisition cost counting sales spend as well as marketing, plus the LTV to CAC ratio.

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Hook Generator

Turn your product and real customer reviews into ad, email, and landing page hooks, each labelled with the angle it uses.

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AI Content Generator

The hub for the seven. One idea into posts, captions, carousels, scripts or a week of ideas.

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Social Media Post Generator

One idea into three posts, each written for the platform you pick, with its angle named.

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Instagram Caption Generator

Describe the photo and get five captions at the vibe, length and emoji level you choose.

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Instagram Carousel Generator

A topic into 5, 7 or 10 slides written in reading order, plus the caption to go under them.

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Video Script Generator

A Reels, TikTok or Shorts script beat by beat: the line to say and the shot to film beside it.

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LinkedIn Post Generator

One thing you know into three LinkedIn posts that read like a person, not a press release.

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Content Idea Generator

Six post ideas for your account, each with its format, its opening line and why it would work.

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