Ecommerce tools built for founders.

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Ad Reporting Tool

Paste a Meta or TikTok export to spot winning creatives, ad fatigue, and budget leaks instantly.

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Ecommerce Profit Margin Calculator

Calculate gross margin, net margin, profit per unit, and break-even ROAS for any ecommerce product.

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Conversion Rate Calculator

Calculate your conversion rate, graded against the published market average, plus revenue per visitor.

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Instagram Engagement Rate Calculator

Calculate your Instagram engagement rate by followers and by reach, graded against the published all-industry median.

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Instagram Size Checker

Drop an image in and see whether Instagram keeps, resizes or crops it, with the cut drawn on your own file. Nothing is uploaded.

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ROAS Calculator

Measure your return on ad spend, CPA, and CPC against industry benchmarks.

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Customer Lifetime Value Calculator

Calculate CLV, monthly customer value, and your maximum acquisition cost.

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AI Product Description Generator

Generate compelling product descriptions in multiple tones and lengths.

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Ad Angle Generator

Eight distinct ad angles for one product, each with the buyer it reaches, an example hook and the proof it needs.

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Creative Brief Generator

Turn a product, an audience and real customer language into a ten-section brief: one message, the insight behind it, deliverables and success metrics.

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Hook Generator

Turn your product and real customer reviews into ad, email, and landing page hooks, each labelled with the angle it uses.

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