FacebookFacebook Ad Downloader (FREE TOOL)

Paste a Meta Ad Library link or the ad's Library ID. Get the ad's video in HD when Meta has it, or its pictures, one file per carousel card.

Ads in the Meta Ad Library only. The lookup runs on our server.

Built and checked by Marián Cabadaj. Last checked October 2026.

What the ad facts here come from

Meta Business Help Center, About the Meta Ad Library for what the Ad Library is.

Meta Ad Library for the ads and their Library IDs.

ScrapeCreators, Facebook Ad Library ad details for the video, picture and card fields of an ad. A third party: the data source the tool calls.

The example pictures on this page are ads from the Selzee gallery.

The short answer

  • A Facebook ad downloader saves the creative of one ad from the Meta Ad Library, the public list of ads that run on Facebook, Instagram and Meta's other apps. Paste the ad's link, the one with ?id= in it, or just the Library ID.
  • You get every file the ad shows: the video, in HD when Meta lists an HD file, and each picture. A carousel gives one file per card. The Ad Library itself has no download button.

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Example result

Try an example loads a Beauty From Bees video ad from the Meta Ad Library. This is the card you get: the ad's picture, the page name and one Download button per file.

An example: a Beauty From Bees video ad in the Meta Ad Library, the one Try an example loads.

Ads worth saving look like this

Ads from the Selzee gallery, in the formats you find in the Ad Library: a chat answer, a checklist, a cosy product shot. To find the ads in the first place, start with how to find winning ads in the Meta Ad Library.

A chat answer as the ad.
A two-column problem and fix.
A product shot with one line.
A question and answer on a phone.

What the tool gives for each kind of ad

The fields the tool reads, in the order it reads them.

Field What you get
Video ad video_hd_url, else video_sd_url One MP4, in HD when Meta lists it. The preview picture shows before you download.
Image ad original_image_url The picture at the size Meta stores it.
Carousel ad cards One file per card, a video or a picture, in the order of the cards.
Text-only ad none Nothing to download. The tool says the ad has no picture or video.

Verified 2026-10-30.

How to download a Facebook ad

  1. Find the ad in the Ad Library

    Search a brand in the Meta Ad Library and open the ad. Its link ends in ?id= and a number, the Library ID.

  2. Paste the link or the ID

    The tool reads the public ad and shows each picture and video it has, with the page that runs it.

  3. Download each file

    Every file has its own Download button. The files are named after the page and the Library ID.

What marketers use it for

Uses for research, briefs and your own archive.

A swipe file of competitor ads

Save the ads your competitors keep running and sort them by angle: price, proof, problem, offer. An ad that runs for months is worth a closer look.

A brief with real examples

Put three saved ads in the brief. A designer reads a finished ad faster than a list of adjectives.

Your own ads, archived

Most ads leave the library when they stop running. Save your own while they are live, and keep the file with the results it got.

Check a format before you test it

Save a carousel or a video from another market and walk through it card by card before you build your own.

Every ad in the library has a Library ID, a long number. Open an ad and its link ends in ?id= and that number: facebook.com/ads/library/?id= and the digits. The tool reads the ID from the link, or takes the number on its own. The rest of the link, the search words and the country, does not matter.

A link to a brand's page in the library lists all of its ads, so it does not work here. Open one ad first. For what the library is and what it shows, read what the Meta Ad Library is.

Meta made the Ad Library public so anyone can see the ads that run on its apps. Meta's page on the Ad Library explains what it shows. Seeing an ad in public does not make it free to reuse.

An ad belongs to the brand that ran it. Save it to study it, and never run a copy of it, its pictures or its words as your own. This is not legal advice.

Spy tools: the best Facebook ad spy tools, compared

Facebook ad downloader: FAQ

How do I download an ad from the Facebook Ad Library?
Open the ad in the Meta Ad Library, copy its link (it has ?id= in it) and paste it into the tool above. Each video and picture of the ad gets its own Download button. When you want ads like the ones you save, start free with Selzee.
Can I download a Facebook video ad in HD?
Yes, when Meta lists an HD file for the ad. Otherwise the tool takes the standard file. The size in pixels shows before you download. For HD ads in your own brand, paste your store URL into Selzee.
How do I download every card of a carousel ad?
Paste the carousel's link. The tool shows one file per card, in the order of the carousel, each with its own Download button. For carousels made for your store, let Selzee make them from your store URL.
Where do I find the Library ID of an ad?
Open the ad in the Meta Ad Library. The ID is the number after ?id= in the link. The ad's card in the library shows it too. Next, your own ads: Selzee makes them from your store URL.
Does it work for Instagram ads?
Yes, when the ad is in the Meta Ad Library. The library lists ads that run on Facebook, Instagram and Meta's other apps. Running Meta ads? Selzee makes them from your store URL.
Can I download an ad that is no longer running?
Only while the ad is still in the library. Most ads leave it when they stop running, so save the ones you want while they are live. For fresh ads every week, start free with Selzee.
Can I use a downloaded Facebook ad in my own ads?
No. The ad belongs to the brand that ran it. Use it to study the angle and the format, then make your own. This is not legal advice. For ads you own outright, start free with Selzee.

How we checked

Last checked: 30 October 2026. We read Meta's page on the Ad Library and the ScrapeCreators documentation for the endpoint the tool calls, which lists the videos, pictures and cards of an ad.

  • Every way to write an Ad Library link or ID is in one test file that the page and the server both read.
  • A video ad, a carousel with a video and a picture, and an ad with no files are each in an automated test.
  • The download comes from our server, which only fetches a stored address on Meta's own file host. It never takes an address from you.
  • A video over 150 MB, a picture over 10 MB, a redirect or a file of the wrong type is refused.
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