Content calendar template for ecommerce (free)

A content calendar template is a spreadsheet with one row per post or campaign and columns for the date, the channel, the idea and who owns it. For an online shop it has one more job: it puts the sales dates in front of you early enough to make the posts and ads before each date.

Most free templates leave the dates blank, so the first hour goes into looking up when Mother's Day or Cyber Monday falls. The calendar below is filled in, and every date is read from the source that sets it: the U.S. Office of Personnel Management for federal holidays, Amazon for its own sale days, the U.S. Code for Mother's Day and Father's Day.

Valentine's Day 2027 falls on Sunday, February 14, 2027, the same day as Super Bowl LXI at SoFi Stadium, according to the NFL's 2026-27 calendar. Gift posts and game-day posts will compete for the same weekend, so split them: gift posts from Jan 25, game-day posts in the week of the game, and the gift ad paused once your last shipping day has passed.

Hanukkah 2027 begins at sundown on Friday, December 24, which is Christmas Eve, per Hebcal. In 2026 it begins at sundown on Friday, December 4, 2026, three weeks before Christmas, so the two gift pushes stay apart. In 2027 they merge: run one gift guide for both and set every shipping cutoff before December 24.

To use the calendar in Google Sheets, download the CSV, open a new sheet and choose File, Import, Upload. Pick the file, choose "Replace spreadsheet" and every row lands with its columns in place. The same steps hold if you searched for a content calendar Google Sheets template.

Three settings make the sheet easier to run as a calendar. Freeze the first row with View, Freeze, so the column names stay on screen. Turn on Data, Create a filter, so you can show only Instagram rows or only one quarter. In the weekly planner, turn the Status column into a dropdown with Data, Data validation and the options Planned, Made and Posted, and the planner works as a checklist.

Making a post and an ad for every row is the slow part of a content calendar. Selzee finds the posts and ad formats working for other brands right now and remakes them for yours, with new ones every day. It reads the offers already on your website, such as a discount, a bundle or a gift, and writes them into the ads.

When a post is ready, Selzee publishes it to Instagram and Facebook right away or at the time you schedule. For single posts, the free AI social media post generator and the content idea generator fill a row in a minute, and the social media post rules check it before it goes out.