How do I find winning ads in the Meta Ad Library?
Search the Meta Ad Library by brand or keyword and look for ads that have run for months. Run time is a strong hint, not proof.
Marián Cabadaj
1 min read
Our articles are still written by HUMANS! Get human written articles in your Google feed.
Add as preferred sourceThe answer
Search the Meta Ad Library for a brand or a keyword, then look for active ads that started running a long time ago. Advertisers rarely keep paying for an ad that loses money, so an ad that is still live after months is a strong hint that it works. The Library does not show spend or sales for ordinary commercial ads, so treat run time as a signal, not proof.
Look for other hints too: one creative running in several versions, an ad shown on both Facebook and Instagram, and a brand that keeps launching variations of the same idea. Filter by country and active status to cut the noise.
Selzee does this search for you. It finds ads that are trending or long-running on Meta, shows each original's start date and where it runs, and recreates the idea for your brand.
Get ads built from what is winning now
Drop your website URL. Selzee recreates ads that are working in your market, in your brand, free to start.
Start for free