Why do AI ad generators struggle to keep brand guidelines consistent?
Image models draw from general patterns, draw text and logos as pixels, and get only a few brand settings. Real assets and review fix it.
Marián Cabadaj
1 min read
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AI ad generators struggle with brand guidelines because an image model draws from general patterns, not from your brand book. It draws text and logos as pixels, so they can come out wrong. Many tools also accept only a few brand settings, and every new image is a fresh guess.
Google Cloud says text-to-image models often have difficulty rendering text correctly. Google's Performance Max brand guidelines take one main and one accent colour and a font from a list of eight Google Fonts. Meta says advertisers must preview AI-generated creative before they publish, and gives no warranty on generated text, backgrounds or expanded images.
To stay on brand, put your real logo, colours, fonts and product photos into every ad, set text and logos as a layout step, and review every variant before launch. Selzee builds static Meta ads with your own logo, colours and product photos.
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