Do static image ads still work, or is video better?
Static image ads still work on Meta. Meta's own guidance favours a mix of images and video, so test both in your account.
Marián Cabadaj
1 min read
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Static image ads still work, and most accounts do best running them next to video. Images are cheap to make, quick to test and easy to read in a scroll. Video can show a product in use and tell a longer story.
Meta's own guidance favours a mix. In its best practices for Advantage+ app campaigns, Meta reports that ad sets with a mix of images, videos and 9:16 vertical video with audio had a 9.1% lower cost per action than ad sets missing one of those. So test both formats instead of picking one side.
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