The Challenge
Navigating a Complex Product Catalog
Since 2009, KrasneVune has built a reputation as the go-to destination for quality fragrances inspired by world-renowned scents. Operating across 5 European countries with over 1,500 product variants spanning women's, men's, and unisex perfumes, the company faced a familiar e-commerce challenge: helping customers find their perfect scent in a vast digital catalog.
Key pain points included:
- Product Discovery Complexity — With thousands of fragrance options, customers often struggled to navigate the catalog effectively without in-store guidance
- High Consideration Purchase — Perfume buying is inherently personal and sensory, making online conversion particularly challenging
- Customer Support Volume — Repetitive questions about scent profiles, product comparisons, and order status consumed valuable support team resources
- Conversion Drop-off — Hesitant shoppers frequently abandoned their sessions without making a purchase, uncertain about which fragrance would suit their preferences
- Limited Personalization — The existing shopping experience lacked the personalized guidance customers would receive from a knowledgeable salesperson in one of their 10+ physical retail locations
The Goal
KrasneVune sought a solution that could replicate the consultative expertise of their in-store staff in the digital environment—providing personalized recommendations, answering product questions instantly, and guiding uncertain shoppers toward confident purchase decisions, all while operating 24/7 without scaling support costs.
The Solution
Selzee: An AI Salesperson That Never Sleeps
Selzee is an AI-powered shopping assistant designed specifically for e-commerce, functioning as a virtual salesperson that actively engages visitors, recommends products, and resolves customer inquiries in real-time.
Core capabilities deployed for KrasneVune:
- Personalized Product Recommendations — AI trained on the full KrasneVune catalog to suggest fragrances based on customer preferences, favorite scent families, and browsing behavior
- Intelligent Product Comparisons — Ability to compare inspired fragrances to original designer scents, helping customers understand value propositions
- 24/7 Availability — Round-the-clock support ensuring no customer inquiry goes unanswered, regardless of time zone or peak shopping hours
- Multi-language Support — Localized assistance for customers across all 5 European markets
- Seamless Integration — One-line code implementation with daily retraining on updated product catalog
Implementation Approach
The deployment followed Selzee's streamlined integration process:
- Catalog Ingestion — Full synchronization with KrasneVune's 1,500+ product database, including scent profiles, price points, and inspired-by relationships
- Brand Voice Training — AI calibrated to match KrasneVune's friendly, expert brand personality
- Use Case Configuration — Custom workflows for common customer journeys including scent discovery, gift recommendations, and order support
- A/B Test Setup — Rigorous split-testing framework to measure true incremental impact
The Methodology
A/B Test Design
To ensure statistically rigorous measurement of Selzee's impact, KrasneVune implemented a controlled A/B test:
- Control Group — 311,872 visitors (standard site experience without Selzee)
- Test Group — 311,774 visitors (site experience with Selzee AI assistant enabled)
- Total Sample — 623,646 visitors
- Traffic Split — 50/50 randomized allocation
The near-equal distribution between groups (difference of only 98 visitors, or 0.03%) confirms proper randomization and eliminates selection bias concerns.
Metrics Measured
- Conversion Rate (CR) — Percentage of visitors completing a purchase
- Average Order Value (AOV) — Mean transaction value per order
- Revenue Per Visitor (RPV) — Total revenue divided by total visitors—the compound metric that captures both conversion and order value improvements
The Results
Performance Comparison
- Conversion Rate — +1.45% (More visitors completing purchases)
- Average Order Value — +2.30% (Larger basket sizes per transaction)
- Revenue Per Visitor — +3.76% (Compound revenue efficiency gain)
- Projected Annual Revenue Uplift — $438,960 USD (Material bottom-line impact)
Understanding the Numbers
The 3.76% RPV improvement represents the multiplicative effect of better conversion and higher order values working together. When more visitors convert AND those conversions yield larger orders, the revenue impact compounds significantly.
Breaking down the $438,960 projected uplift: This figure represents the additional annual revenue KrasneVune can expect from deploying Selzee across their full traffic base, calculated from the measured RPV improvement applied to their annualized visitor volume and baseline revenue metrics.
Key Success Factors
Why Selzee Delivered Results for KrasneVune
1. Product-Market Fit
Fragrance shopping is inherently consultative. Unlike commodity purchases, perfume selection benefits enormously from guided discovery—making AI-powered assistance particularly valuable. Selzee filled the guidance gap that previously only existed in KrasneVune's physical stores.
2. Hesitant Shopper Conversion
The beauty of AI proactive engagement is reaching customers at the moment of uncertainty. Rather than letting confused browsers bounce, Selzee engaged visitors with relevant recommendations before they abandoned their sessions.
3. Upselling and Cross-selling Intelligence
By understanding scent preferences and browsing patterns, Selzee naturally suggested complementary products—a second fragrance in a similar family, a travel-size option, or a home fragrance extension—driving the 2.30% AOV improvement.
4. Support Efficiency
While not the primary metric measured, Selzee's ability to instantly resolve common questions (shipping times, scent comparisons, return policies) freed human support resources for higher-complexity interactions.
Client Perspective
"Selzee brought the expertise of our best in-store consultants to every visitor on our website. The AI understands our products as well as our team does, and it's available to help customers at any hour. The conversion lift we've measured represents real revenue that was previously leaving our site." — Lukas Bilinec, KrasneVune"
About the Companies
KrasneVune
Founded in 2009, KrasneVune is Central Europe's premier destination for inspired fragrances. The company offers over 1,500 perfume variants at accessible price points, operating across 5 European countries through their e-commerce platform, 10+ retail locations, dedicated mobile app, and innovative "Voňavkomaty" (perfume vending machines). With 49,000+ Instagram followers and growing, KrasneVune has built a passionate community around the belief that luxury scents should be accessible to everyone.
Selzee
Selzee is an AI shopping assistant platform that helps e-commerce businesses convert more visitors into customers. Acting as a virtual salesperson, Selzee engages shoppers in real-time, provides personalized product recommendations, answers questions instantly, and guides hesitant buyers toward confident purchases—24 hours a day, 7 days a week. With support for catalogs up to 80,000+ products and a 92% AI-only resolution rate, Selzee seamlessly integrates with major e-commerce platforms including Shopify, Shoptet, WooCommerce, and more.
Test Summary at a Glance
- Control Group Size — 311,872 visitors
- Test Group Size — 311,774 visitors
- Conversion Rate Lift — +1.45%
- AOV Lift — +2.30%
- RPV Lift — +3.76%
- Projected Annual Revenue Uplift — $438,960 USD
Case study prepared January 2026. Results based on controlled A/B testing conducted by KrasneVune with Selzee AI Shopping Assistant.
