AI that knows every single cosmetics products you offer and can sell them as an expert?
Ereperez.com - sustainable cosmetics brand - enhanced its shopping experience with Selzee AI, increasing online conversion by 11.2% in just the first 2 months. The Selzee assistant helps visitors find the right products for their skin type, instantly compares items, and recommends the ideal skincare or beauty product for every occasion—boosting sales, satisfaction, and customer loyalty.
11%
increase in conversion rate
19%
5x
less customer queries
The challenge
Before diving into recommendations, the AI Beauty Advisor first qualifies each shopper to ensure the most relevant experience. By asking a quick series of tailored questions—such as age range, gender identity, primary skincare concerns, lifestyle factors (e.g., exposure to sun or pollution), and current routine—the assistant builds a clear profile of the customer. It can even assess skincare knowledge levels (beginner vs. expert) and shopping intent (browsing vs. ready to buy).
With this information, the AI can fine-tune its guidance: offering beginner-friendly explanations for newcomers, high-performance formulations for advanced users, or simplified product bundles for time-pressed buyers. This qualification step ensures shoppers feel understood from the start—and increases the likelihood they’ll follow through with a purchase.
“Selzee is something (or someone) our clients can speak to at any moment, that can help them choose the right skincare product. We're experiencing more completed orders and better converting visitors that can find what they need easier. Game changer!”
Sophie Mitchell
CMO, ereperez.com
FAQs
We will assist you with smooth onboarding.