CASE STUDY

CASE STUDY

Ere Perez Cosmetics Achieves 11% Increase in Conversion with Selzee AI

Ere Perez Cosmetics Achieves 11% Increase in Conversion with Selzee AI

What is Selzee?

Selzee is an AI shopping assistant trained for your business that handles support and sells your products.

Company

Ere Perez is an Australian natural beauty brand that creates vegan, eco-friendly skincare and makeup products using plant-based ingredients inspired by Mexican heritage and holistic wellness.

Industry

Beauty & Skincare

AI that knows every single cosmetics products you offer and can sell them as an expert?

Ereperez.com - sustainable cosmetics brand - enhanced its shopping experience with Selzee AI, increasing online conversion by 11.2% in just the first 2 months. The Selzee assistant helps visitors find the right products for their skin type, instantly compares items, and recommends the ideal skincare or beauty product for every occasion—boosting sales, satisfaction, and customer loyalty.

11%

increase in conversion rate

19%

Higher AOV

Higher AOV

5x

less customer queries

The challenge

Shopping for beauty products online can be overwhelming. Customers face endless product options, unfamiliar ingredients, and uncertainty about which products best suit their skin type or specific needs. This often leads to frustration or cart abandonment. That’s where the AI Beauty Advisor comes in—offering clarity, confidence, and convenience.

Shopping for beauty products online can be overwhelming. Customers face endless product options, unfamiliar ingredients, and uncertainty about which products best suit their skin type or specific needs. This often leads to frustration or cart abandonment. That’s where the AI Beauty Advisor comes in—offering clarity, confidence, and convenience.

Personalized Skincare Recommendations

Personalized Skincare Recommendations

The AI assistant helps shoppers quickly find the perfect product based on their needs. Whether they’re looking for a hydrating cream for sensitive skin, a special occasion makeup product, or an acne-fighting cleanser, the assistant asks a few smart questions—about skin type, preferences, budget, and skincare goals—and instantly recommends the best matches. The result? A faster path to checkout and a more satisfying shopping experience.

The AI assistant helps shoppers quickly find the perfect product based on their needs. Whether they’re looking for a hydrating cream for sensitive skin, a special occasion makeup product, or an acne-fighting cleanser, the assistant asks a few smart questions—about skin type, preferences, budget, and skincare goals—and instantly recommends the best matches. The result? A faster path to checkout and a more satisfying shopping experience.

Smart Product Comparison

Smart Product Comparison

Struggling to choose between two serums? The AI assistant can instantly compare products side-by-side—highlighting differences in ingredients, effects, texture, certifications, pricing, and customer reviews. This empowers customers to make confident, informed purchasing decisions without second-guessing.

Struggling to choose between two serums? The AI assistant can instantly compare products side-by-side—highlighting differences in ingredients, effects, texture, certifications, pricing, and customer reviews. This empowers customers to make confident, informed purchasing decisions without second-guessing.

Customer Qualification Made Effortless

Customer Qualification Made Effortless

Before diving into recommendations, the AI Beauty Advisor first qualifies each shopper to ensure the most relevant experience. By asking a quick series of tailored questions—such as age range, gender identity, primary skincare concerns, lifestyle factors (e.g., exposure to sun or pollution), and current routine—the assistant builds a clear profile of the customer. It can even assess skincare knowledge levels (beginner vs. expert) and shopping intent (browsing vs. ready to buy).

With this information, the AI can fine-tune its guidance: offering beginner-friendly explanations for newcomers, high-performance formulations for advanced users, or simplified product bundles for time-pressed buyers. This qualification step ensures shoppers feel understood from the start—and increases the likelihood they’ll follow through with a purchase.

“Selzee is something (or someone) our clients can speak to at any moment, that can help them choose the right skincare product. We're experiencing more completed orders and better converting visitors that can find what they need easier. Game changer!”

Sophie Mitchell

CMO, ereperez.com

FAQs

How difficult is it to integrate the AI Beauty Advisor into my online store?

How difficult is it to integrate the AI Beauty Advisor into my online store?

How difficult is it to integrate the AI Beauty Advisor into my online store?

Can the AI Assistant handle multiple languages and different product types (e.g., skincare, cosmetics, beauty sets)?

Can the AI Assistant handle multiple languages and different product types (e.g., skincare, cosmetics, beauty sets)?

Can the AI Assistant handle multiple languages and different product types (e.g., skincare, cosmetics, beauty sets)?

What kind of return on investment (ROI) can I expect?

What kind of return on investment (ROI) can I expect?

What kind of return on investment (ROI) can I expect?

Can you localize products for different countries?

Can you localize products for different countries?

Can you localize products for different countries?

Can you integrate with Shopify?

Can you integrate with Shopify?

Can you integrate with Shopify?

What if the agent cannot respond?

What if the agent cannot respond?

What if the agent cannot respond?

Can you limit what AI knows?

Can you limit what AI knows?

Can you limit what AI knows?

How does the pricing work?

How does the pricing work?

How does the pricing work?

Want an AI Bartender for your web?

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Want an AI skincare expert for your web?

Share your web with us and our team will prepare a demo for you!

Try your AI Beauty Expert
for free.

Try your AI Beauty Expert
for free.

We will assist you with smooth onboarding.