11%
increase in conversion rate
19%
1.5x
Increase in completed purchases.
The challenge
Before diving into recommendations, the AI Beauty Advisor first qualifies each shopper to ensure the most relevant experience. By asking a quick series of tailored questions—such as age range, gender identity, primary skincare concerns, lifestyle factors (e.g., exposure to sun or pollution), and current routine—the assistant builds a clear profile of the customer. It can even assess skincare knowledge levels (beginner vs. expert) and shopping intent (browsing vs. ready to buy).
With this information, the AI can fine-tune its guidance: offering beginner-friendly explanations for newcomers, high-performance formulations for advanced users, or simplified product bundles for time-pressed buyers. This qualification step ensures shoppers feel understood from the start—and increases the likelihood they’ll follow through with a purchase.
“Before introducing the AI Assistant, we spent a lot of time answering the same customer questions over and over. Now, Selzee takes care of them instantly—freeing up our team to focus on growing the business. Our customers are more satisfied, and our support process is smooth and efficient.”
Jaroslav Habarta
CEO, Yemna.sk
FAQs
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