Company
Ere Perez Cosmetics is an Australian natural beauty brand specializing in vegan, plant-based makeup and skincare, with a focus on holistic wellness and sustainable ingredients.
Industry
Beauty & Skincare / Beauty eCommerce
Challenge
Online beauty shopping often overwhelms customers with too many product options, complex ingredients, and uncertainty about what works for their skin type. This confusion leads to frustration, cart abandonment, and lost sales.
Solution: AI Beauty Assistant
Selzee deployed an AI beauty assistant embedded in Ere Perez's site to:
- Personalized Skincare Recommendations — asks about skin type, preferences, budget, and goals to suggest best-matched products.
- Smart Product Comparison — compares products side-by-side (ingredients, effects, price, texture, certifications, reviews).
- Customer Qualification / Profiling — gathers age, concerns, routine, lifestyle, and familiarity to tailor recommendations.
Outcomes & Metrics
- +11% increase in conversion rate within the first 2 months
- +19% growth in Average Order Value (AOV)
- 5× more web engagement (users interacting with the AI)
Testimonial
"Selzee is something (or someone) our clients can speak to at any moment, that can help them choose the right skincare product. We're experiencing more completed orders and better converting visitors that can find what they need easier. Game changer!" — Sophie Mitchell, CMO at ereperez.com
