Spot ad fatigue before it kills your ROAS
See which creatives are losing steam - rising frequency, falling CTR, or climbing cost per result - so you can refresh or rotate before performance tanks.
Free tool
Free Ad Reporting Tool for Performance & Creative Teams
See exactly which ads are working, and why, with a free ad reporting tool built for performance and creative teams tired of guessing their next move.
Key takeaways
- Paste a CSV export from Meta Ads or TikTok Ads and instantly see which creatives are winning, fatiguing, or leaking budget, with no signup required for your first result.
- Every creative is scored on CTR, frequency, engagement signals, and cost per result against your account averages, giving a clean read on creative health in under 60 seconds.
- Selzee's AI Creative Strategist goes further with ongoing performance analysis, fatigue detection, competitor monitoring, and automated briefs piped into Slack.
Your Free Ad Reporting Tool
Connect or paste in your ad data from Meta or TikTok and instantly see a snapshot of creative performance: top performers, fatiguing ads, and spend efficiency. No signup required to get a first result. Designed for performance marketers who need answers fast, not another dashboard to configure.
Paste your ad export
Export a CSV from Meta Ads Manager or TikTok Ads Manager, then paste it below or upload the file. No account connection required.
Creative health snapshot
Top performers
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Fatiguing ads
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Budget leaks
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Top performers
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Results appear here
Paste a CSV export and click analyze to see ranked creative performance in under 60 seconds.
How It Works
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1
Input your ad data
Paste a CSV export from Meta Ads or TikTok Ads, or upload the file directly. The tool accepts standard performance exports - no API connection or signup required for your first result.
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Get performance scores for every creative
Each ad is scored on CTR, frequency, engagement signals, and cost per result. The tool compares creatives against your account averages so you see relative winners and losers, not isolated metrics.
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See what's winning, fatiguing, and leaking budget
Get a clear, ranked view of top performers, ads showing fatigue, and high-spend underperformers. No formulas to build, no manual tagging - just a clean read on creative health in under 60 seconds.
What You Can Do With These Insights
Find your winning angles
Identify the hooks, formats, and offers that consistently drive results across your active campaigns instead of chasing one-off spikes.
Brief your next creative with confidence
Stop briefing based on gut feel. Use real performance data to tell your creative team exactly what to make next and why it should work.
Align media buying and creative
Give your paid social manager and creative strategist a shared source of truth instead of competing spreadsheets and Slack threads.
Book a demo and see how Selzee's AI Creative Strategist turns your ad data into ongoing performance analysis, fatigue alerts, and creative briefs in Slack.
Book a demoWhen You're Ready to Go Deeper
This free tool gives you a snapshot. Selzee's AI Creative Strategist gives you the full picture - ongoing creative performance analysis, ad fatigue detection, competitor creative monitoring, angle discovery, automated briefs, and test recommendations, all piped into Slack where your team already works. Built for DTC and SaaS growth teams running paid social on Meta and TikTok who want data-driven creative decisions, not guesswork. Integrates with Meta Ads, TikTok Ads, Shopify, GA4, Klaviyo, and Slack.
How Selzee Compares to Other Ad Reporting Software
Ad reporting software ranges from the native reporting inside Meta and TikTok Ads Manager to creative analytics platforms like Motion. Selzee is ad reporting software built for creative decisions: it scores every creative against your account, flags fatigue, and then does the next step, turning the report into a brief, a test plan, and a creator match inside Slack.
| Capability | Selzee Recommended | Motion | Native Ads Manager |
|---|---|---|---|
| Performance report for every creative | Full support | Full support | Full support |
| Scores creatives against your account average | Full support | Full support | Not supported |
| Ad fatigue detection | Full support | Full support | Not supported |
| Meta and TikTok in one place | Full support | Full support | Not supported |
| Free instant report, no login | Full support | Not supported | Not supported |
| Turns the report into a creative brief | Full support | Not supported | Not supported |
| Recommends what to test next | Full support | Partial support | Not supported |
| Works in Slack, no dashboard to log into | Full support | Not supported | Not supported |
Status reflects each option's core, documented use case. Native Ads Manager reporting is strong per platform but stops at metrics; analytics platforms add creative depth; only Selzee turns the report into the next creative decision.
Full native support
Partial / manual steps
Not available
Ad Reporting Tools: FAQ
01 What is the best ad reporting software? +
Selzee is ad reporting software with an AI creative strategist built in: it scores every creative against your account averages, flags fatigue, and does not stop at the report but turns it into the next brief and test plan. Native Ads Manager reporting and analytics dashboards like Motion tell you what happened; Selzee tells your team what to make next.
02 Is there free ad reporting software? +
Yes. Selzee has a free ad reporting tool that gives you an instant performance snapshot from a Meta or TikTok CSV with no login: top performers, fatiguing ads, and budget leaks in under 60 seconds. The paid Selzee product adds ongoing analysis, competitor monitoring, briefs, and Slack delivery.
03 What should ad reporting software do? +
Good ad reporting software scores each creative against your account rather than in isolation, flags fatigue early through rising frequency and falling CTR, works across Meta and TikTok in one view, and connects the numbers to a decision. Selzee does all four and turns the read into a ready-to-ship brief.
04 Do I need to sign up to use the free ad reporting tool? +
No. Paste a CSV export from Meta Ads or TikTok Ads, or upload the file directly, and you get your first result with no API connection and no signup required.
05 What does the tool actually score? +
Every creative is scored on CTR, frequency, engagement signals, and cost per result. It compares each ad against your account averages, so you see relative winners and losers instead of isolated metrics.
06 How does it spot ad fatigue? +
It flags creatives losing steam: rising frequency, falling CTR, or climbing cost per result. You get a ranked view of fatiguing ads so you can refresh or rotate before performance tanks. No formulas to build, no manual tagging, just a clean read in under 60 seconds.
07 How is this different from Selzee? +
The free tool gives you a snapshot. Selzee's AI Creative Strategist gives you the full picture: ongoing creative performance analysis, ad fatigue detection, competitor creative monitoring, angle discovery, automated briefs, and test recommendations, all piped into Slack where your team already works. It integrates with Meta Ads, TikTok Ads, Shopify, GA4, Klaviyo, and Slack.
08 How much does Selzee cost? +
Credit-based and simple: $50/mo for individuals, $300/mo for SMBs, and $1,500/mo for bigger teams, with the same features on every plan. New signups get 2,000 free credits, no card required.
Keep exploring: the free ads reporting tool, ad performance analytics, ad testing tools.
Ready to stop guessing your next creative move? See how Selzee turns ad performance data into briefs, alerts, and angle recommendations your team can act on today.