Everything you need to know

What is OpenClaw?

OpenClaw is an open framework for building autonomous AI employees that monitor, analyse, and act on ecommerce data around the clock.

Instead of dashboards you check or reports you read on Fridays, OpenClaw agents work independently — connecting to your store, ad accounts, and tools, then telling you what needs attention before revenue slips.

01

How does OpenClaw actually work?

OpenClaw agents follow a simple loop: connect, observe, analyse, act. Here is what that looks like in practice.

1

Connect

Link your Shopify store, ad platforms, review sites, and competitor URLs. One-time setup, no engineering required.

2

Observe

Agents run on scheduled loops — hourly, daily, or weekly — pulling fresh data from every connected source.

3

Analyse

They detect anomalies, spot trends, predict stockouts, and surface the patterns humans miss in raw data.

4

Act

Clear, prioritised insights land in Slack or email — not raw data, but what to do and why it matters.

02

The two questions everyone asks first.

Is OpenClaw free?

The OpenClaw framework specification is open and freely available. Anyone can read it, build on it, or contribute.

Selzee offers a managed implementation — the Ecommerce Manager — starting from $500/month. That includes setup, hosting, all five monitoring capabilities, and continuous updates.

Think of it like Linux and Red Hat: the framework is open, the managed service saves you from running it yourself.

Is OpenClaw safe?

Yes. OpenClaw agents are read-only by default. They observe and report but never modify your store, ads, or inventory without explicit approval.

All data is encrypted in transit and at rest. Agents run in isolated environments with scoped API permissions — they only access what they need.

You stay in control. Every action an agent suggests requires your team's sign-off before anything changes.

03

What can you use it for?

OpenClaw's first implementation — the Ecommerce Manager — covers the five areas where ecommerce teams lose the most time and revenue.

Sales & Funnel Analytics

Hourly monitoring of conversion rates, cart abandonment, and channel performance. Catches drops before one bad morning becomes a bad week.

Inventory & Stockout Prediction

Tracks sell-through velocity and warns you days before best-sellers go unavailable — with supplier details and revenue-at-risk estimates.

Customer Feedback Aggregation

Reads Trustpilot reviews, Meta ad comments, and Reddit mentions weekly. Surfaces the recurring themes hurting or helping conversion.

Competitor Activity Tracking

Detects new ads, pricing changes, and homepage updates from competitors within 24 hours — with context on why it matters to your store.

Daily Technical Store Audit

Catches broken links, slow pages, checkout issues, and SEO problems every morning — before customers or Google notice.

04

Get started in 48 hours.

No engineering team needed. We handle setup, you get a working AI employee.

1

Book a call

15-minute intro. We learn about your store, your team, and what keeps you up at night.

2

We connect your data

We link your Shopify store, ad accounts, review platforms, and competitor URLs. You grant read-only access — nothing more.

3

Your agent goes live

Within 48 hours, your Ecommerce Manager starts monitoring. Alerts and insights arrive in Slack. Your team acts on what matters.

05

Frequently asked questions

Quick answers to the most common questions about OpenClaw.

What is OpenClaw?

OpenClaw is an open framework for building autonomous AI employees that monitor, analyse, and act on ecommerce data around the clock. It connects to your store, ad accounts, and third-party tools so agents can work independently without constant human oversight.

How does OpenClaw work?

OpenClaw agents connect to your ecommerce data sources — Shopify, ad platforms, review sites, and more. They run on scheduled loops (hourly, daily, or weekly), analyse the data, detect anomalies and opportunities, then deliver actionable insights to Slack, email, or dashboards.

Is OpenClaw free?

The OpenClaw framework specification is open and freely available. Selzee offers a managed implementation — the Ecommerce Manager — starting from $500/month, which includes setup, hosting, all five monitoring capabilities, and continuous updates.

Is OpenClaw safe to use?

Yes. OpenClaw agents are read-only by default — they observe and report but never modify your store, ads, or inventory without explicit approval. All data is encrypted in transit and at rest, and agents run in isolated environments with scoped API permissions.

What platforms does OpenClaw support?

The Ecommerce Manager currently integrates with Shopify, Meta Ads, Google Ads, Trustpilot, and most major review platforms. Support for additional platforms is added continuously based on customer needs.

Do I need an engineering team to set it up?

No. The Selzee team handles the full setup — connecting data sources, configuring monitoring signals, and tuning alerts to how your team works. Most stores are live within 48 hours.

What makes OpenClaw different from a dashboard or BI tool?

Dashboards wait for you to look at them. OpenClaw agents proactively analyse your data and tell you what needs attention — with context and recommended actions. It is the difference between a report and an employee.

Can I cancel at any time?

Yes. The Ecommerce Manager is billed monthly with no long-term contract. Cancel any time, and your data connections are cleanly removed.

06

See OpenClaw in action

The Ecommerce Manager is the first agent built on OpenClaw — monitoring sales, inventory, customers, competitors, and store health around the clock. See what it can do for your store.

No commitment. We'll walk you through the setup and show you real examples.